News

Apr 26, 2023

CMA Fest Welcomes New and Returning Partners

With CMA Fest gearing up to celebrate its 50th anniversary in downtown Nashville

With CMA Fest gearing up to celebrate its 50th anniversary in downtown Nashville on Thursday, June 8 through Sunday, June 11, CMA announces new and repeat festival partners including Chevrolet, Dr Pepper, Maui Jim, Anheuser-Busch and CELSIUS.

Chevrolet, CMA's longest-standing partner, returns with a major presence as the Official Ride of Country Music with two CMA Fest stages – the Chevy Vibes Stage located at Walk of Fame Park, and the Chevy Riverfront Stage at Riverfront Park. This year, Chevrolet will have their all-new EV line-up on display outside of Schermerhorn Symphony Center. Visitors are encouraged to stop by, recharge and cool off alongside the first-ever all-electric Silverado EV, Blazer EV and Equinox EV. Fans can also "Catch-A-Chevy" at 1 Symphony Place & 3rd Avenue for free rides around CMA Fest.

Dr Pepper returns as the Official Non-Alcoholic Carbonated Beverage Partner of CMA Fest. Fans can visit the Dr Pepper Amp Stage located in Ascend Park to hear great music, cool off in the shade and sample the new Dr Pepper Strawberries & Cream.

Maui Jim Sunglasses is back this year as the Official Eyewear of CMA Fest. In addition to checking out the artists at the Maui Jim Reverb Stage on Bridgestone Arena Plaza, fans can visit any of their four locations throughout the festival to find their next perfect pair of sunglasses.

Located in the heart of downtown Nashville and making its official return to CMA Fest this year for the first time since 2018, the Hard Rock Stage will feature several live performances from 10:15 AM – 4:40 PM daily throughout the weekend.

Anheuser-Busch presents numerous brands across the CMA Fest footprint – leading with Busch Light, the Official Beer Sponsor of CMA Fest, along with the Official Hard Seltzer Sponsor of CMA Fest, Karbach Brewing Co.'s Ranch Water and NUTRL, the Official Ready to Drink Vodka Sponsor of CMA Fest. Fans who stop by the "Busch Country" experience inside Ascend Park can enjoy meet-and-greets with various Country artists, snag fun merch, snap a photo with friends at one of their photo ops and enjoy a Busch Light.

CELSIUS, a first-year partner, is the Exclusive Energy Beverage Partner of CMA Fest. Fans can visit the two-story CELSIUS Lounge on Broadway to recharge with a complimentary can of CELSIUS Essential Energy. Also, fans can fuel up for "Fitness at Fest" presented by CELSIUS on Friday and Saturday mornings.

AARP, Durango Boots and RAIN Pure Mountain Water help CMA celebrate 50 years with new activations. Returning partner, AARP will present "a walk through CMA Fest 50 years" located on Nashville's John Siegenthaler Pedestrian Bridge where fans will enjoy a commemorative walk through of memories from the last 50 years of CMA Fest. Durango Boots will showcase a limited-edition CMA Fest 50th boot inside of Fan Fair X inside Music City Center, where fans can enter to win their own pair. To continue the celebration, RAIN Water created custom CMA Fest wrapped aluminum water bottles that will be for sale at all daytime Riverwest concessions.

Additional brands activating across the 2023 CMA Fest footprint include, ABC, Austin Cocktails, Beringer Bros. Wine, Bobcat, DINK, Idahoan Potatoes, Nitto Tire, Old Town Trolley, Polaris, Postmates, Reser's Fine Foods, Rock & Roll Denim, Roper, SoCo Swings, Sugarbee Apples, TN Air National Guard and United States Navy.

CMA Fest support is also being provided by marketing partners including Amazon Music, American Songwriter, Apple Music, Audacy, Circle, the Country Music Hall of Fame® and Museum, Cumulus/Westwood One, Harper Collins, iHeart Country, Music Choice, Opry Entertainment Group, Pandora, PEOPLE, Professional Bull Riders, SiriusXM and Spotify with extensive coverage across a variety of online, digital and broadcast platforms.

CMA Fest offers a variety of ticket options at all price levels. While four-night passes and single night tickets for the nightly concerts at Nissan Stadium are nearly sold out, fans can still purchase tickets to the Nighttime Concert at Ascend Amphitheater (Friday night), the new Riverside Retreat premium destination along the Cumberland River and Fan Fair X inside Music City Center featuring celebrity panels, games and partner activations to unforgettable performances and meet-and-greets. Visit CMAfest.com/tickets to purchase today.

Official CMA Fest merchandise will be available for purchase across the CMA Fest footprint June 8-11. Retail locations include Ascend Amphitheater, Broadway, Chevy Riverfront Stage, Dr Pepper Amp Stage, Nissan Stadium, Chevy Vibes Stage at Walk of Fame Park and exclusive boutique items available only inside Fan Fair X. Fans are also able to purchase official merchandise online at shop.cmafest.com and through the CMA Connect App.

CMA Fest is uniquely programmed with artists donating their time so a portion of ticket proceeds can be invested in high-quality music education programs throughout the U.S. via the CMA Foundation.

Don't miss a beat by staying connected with CMA on CMAfest.com, the Official CMA Connect App, Facebook, Twitter, Instagram and sign up for CMA Country Connection emails to receive the latest news as soon as it's announced.

About CMA Fest  The Ultimate Country Music Fan Experience™ began in 1972 as Fan Fair®, which drew 5,000 fans to Nashville's Municipal Auditorium. Celebrating its milestone 50th anniversary this year, the legendary festival has become the city's signature Country Music event that hosts tens of thousands of fans from all 50 states and 39 international countries. CMA Fest is a one-of-a-kind festival with hundreds of artists donating their time to perform so ticket proceeds can directly benefit high-quality music programs across the country through the CMA Foundation. This is the 20th consecutive year CMA has produced a summer music program to be broadcast as a network television special on ABC.

About the CMA Foundation    The Country Music Association established the CMA Foundation, a nonprofit 501(c)(3), in 2011 to leverage strategic partnerships, professional development for qualified music teachers and grant distribution to improve and withstand equitable music education programs for all students nationwide. Headquartered in Nashville, Tennessee, the CMA Foundation focuses on providing sustainability, advocacy and accountability within music education by investing in various resources for students, schools and communities.