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Apr 27, 2023

Apple announces Vision Pro, a mixed reality headset

Press and invited guests watch Apple's presentation at Apple Park in Cupertino.

Press and invited guests watch Apple's presentation at Apple Park in Cupertino. Photo: Mike Allen/Axios

Apple announced Vision Pro, a long-awaited mixed reality headset on Monday, alongside several new Macs and updates to the software that powers the iPhone and other devices.

Why it matters: The headset is Apple's most significant new device in years and a big bet that augmented and virtual reality are more than just a fad.

The big picture: The device, which resembles a futuristic set of ski goggles, allows users to view digital content on top of the real world and is controlled using voice, eye gaze and hand gestures. It's due out early next year for $3,499.

Details: The headset is powered by the combination of an M2 processor and a new R1 chip designed for mixed reality devices and a new visionOS operating system.

Other features include:

Between the lines: Getting sufficient content is always a challenge with new platforms. Apple promised 100 games would be available at launch and also brought up Disney CEO Bob Iger on stage to tout the creative possibilities for the device.

Yes, but: Apple faces a series of headwinds, including the nascent state of the components needed for such devices and a tech world whose attention has largely shifted from VR, AR and the metaverse towards AI, thanks to the arrival of ChatGPT.

The big picture: Apple is pitching Vision Pro as made for a wide range of experiences, from gaming to video conferencing to work tasks, including Microsoft Office apps like Teams, Word and Excel.

Here's what else Apple announced at the event.